The Public Revenue Office is one of the few state institutions and perhaps the only one that has its own visual identity and its own slogan. Over the years, the PRO has slowly but surely found its place in society. At the very beginning, it contained the Ministry of Finance in its logo, and further identified itself as the keeper of the key to the state treasury as a biggest contributor. Its development created a need for a new visual identity represented by two triangles in gray and pink colors that reflected the balance between income and expenses. And with the slogan YOUR TAX YOUR FUTURE, sent a strong message that the future depends on each of us.

Following the structure of tax systems and tax incentives applied by the most developed countries in the world and in the region, they created conditions for the introduction and application of the most modern practices in taxation. For such a modern and digitized tax administration and following its vision and mission, the need for a new visual identity arose.
The new logo represents a dynamic structure of the Cyrillic letters У, Ј and П, symbolizing the multifaceted nature of tax operations and the commitment of the Public Revenue Office to modern practices for building modern, digitized and transparent tax management. The growth and prosperity of the institution are best expressed through the green and blue colors and are a reflection of the contribution of the PRO in encouraging economic growth and prosperity of the society.

The recognizable slogan "Your tax, your future" is transformed into the slogan "BUILDING THE FUTURE TOGETHER", which shows the partnership relation of the Public Revenue Office with the citizens, companies and institutions that it has nurtured over the years, its independence and high professionalism. Building, maintaining and developing the state requires the joint and responsible action of all stakeholders in society, and the Public Revenue Office is the main link that brings them together. Without their joint and active action, it is not possible to invest in building a better future.

Therefore, emphasizing the single motive and goal of the Public Revenue Office, citizens and companies to jointly continue to pave the way to a better future, the slogan "BUILDING THE FUTURE TOGETHER" is reached.